Full launch sequences from pre-launch teaser through cart close, built for momentum rather than individual email performance.
A launch sequence is not a series of emails. It is a single argument broken into stages, each one building on what came before and setting up what comes next. Readers who open every email in a well-structured sequence have already decided to buy before the sales email arrives. The sales email just closes the loop. We structure launch sequences as a narrative arc: attention, interest, consideration, decision. Each email has one job and no more. The pre-launch phase exists to create anticipation, not to reveal the offer. The cart-open phase exists to reduce friction, not to add information.
What is included
- Pre-launch teaser sequence (3 emails)
- Launch day email
- Sales sequence (4-5 emails)
- Cart close email
- Post-launch reactivation email
- Subject line variants for each email
How it works
- 01 Brief and product research
- 02 Sequence structure proposal
- 03 First draft batch
- 04 Revision round
- 05 Final files