Homepage copy that earns its first 10 seconds with visitors who were already sceptical before they arrived.
Most homepages try to do too much. They list features, talk about the company, include testimonials, explain the process and then ask for a click. The reader, who came in with a specific question, leaves without an answer. A homepage that works does one thing clearly: it tells the right person that they are in the right place and what to do next. Everything else supports that. We write homepage copy backwards: from the click you need, to the objection before it, to the question before that, back to the headline. The structure is invisible when it works.
What is included
- Homepage copy (up to 1,500 words)
- Above-the-fold headline and subheadline variants
- CTA copy and button text
- Audience and competitive research
- One revision round
- DOCX and HTML delivery
How it works
- 01 Brief review and audience research
- 02 Headline and angle proposal
- 03 First full draft
- 04 Revision round
- 05 Final delivery