What we write
Homepage & Landing Copy Homepage copy that earns its first 10 seconds with visitors who were already sceptical. Launch Sequence Copy Full launch sequences from pre-launch teaser through cart close, built for momentum. Content Strategy A 90-day editorial plan with priorities, formats and distribution channels mapped. Email Copywriting Email sequences that build on each other: welcome, nurture, reactivation and sales. Brand Narrative & Positioning Positioning statement, value proposition and voice guide built to survive contact with the market. B2B Sales Copy Proposals, case studies and LinkedIn content for complex B2B sales cycles.The same sequence on every project. Steps may overlap on larger scopes but the order does not change.
Five steps. The same sequence on every project.
Brief
You share the brief. We close the gaps in it. A well-scoped brief is the single biggest driver of a smooth project, so we spend the time here even when the client thinks they already know exactly what they need.
Audit
Market, audience and competitive language research. We read what the audience says when they are not being sold to and what competitors claim that may or may not be credible. This informs the angle.
Angle
We agree on the copy angle in writing before anything is drafted. The angle is the one thing the copy is trying to do. Agreeing on it first eliminates most revision rounds and scope disputes.
Draft
First complete draft with a strategic note attached explaining the key decisions: why this headline, why this structure, why this word choice. You should understand the reasoning, not just receive the output.
Deliver
Revised final files in the format specified at brief, ready to use. For longer projects, a terminology note documents key language decisions for future consistency. The copy is yours from payment.
Step 01
You share the brief. We close the gaps in it. A well-scoped brief is the single biggest driver of a smooth project, so we spend the time here even when the client thinks they already know exactly what they need.
Step 02
Market, audience and competitive language research. We read what the audience says when they are not being sold to and what competitors claim that may or may not be credible. This informs the angle.
Step 03
We agree on the copy angle in writing before anything is drafted. The angle is the one thing the copy is trying to do. Agreeing on it first eliminates most revision rounds and scope disputes.
Step 04
First complete draft with a strategic note attached explaining the key decisions: why this headline, why this structure, why this word choice. You should understand the reasoning, not just receive the output.
Step 05
Revised final files in the format specified at brief, ready to use. For longer projects, a terminology note documents key language decisions for future consistency. The copy is yours from payment.
sovereign.
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