Email sequences that build on each other rather than competing for attention as individual sends.
The most common email mistake is treating each email as a standalone piece. Readers who receive a welcome email today and a promotional email next week have no context for why they are connected. A well-structured email sequence creates context deliberately. Each email references what came before, narrows the focus slightly and sets up the next email. By the time the reader reaches a sales email, the case has already been made. We write welcome sequences, nurture sequences, re-engagement sequences and sales sequences. Each type has different objectives and different structures.
What is included
- Email sequence (up to 7 emails)
- Subject line variants (3 per email)
- Preview text copy
- Send timing recommendations
- One revision round
- Email platform-ready formatting
How it works
- 01 List segment and sequence goal review
- 02 Sequence structure proposal
- 03 First draft batch
- 04 Revision round
- 05 Final delivery