Meridian Capital
Chiado, Lisboa • Homepage copy + email sequence (12 emails)
Homepage and welcome sequence for a Lisbon-based FinTech lender expanding its direct-to-consumer product in the Portuguese market.
The challenge was copy that read like a regulatory filing rather than a product people wanted to use. The homepage rewrite repositioned the offer around the borrower outcome rather than the process. The email sequence picked up where the app onboarding stopped.
Atelier Fonteira
Bonfim, Porto • Brand narrative + 6 B2B proposal rewrites
Brand positioning and B2B proposal copy for a Porto architecture studio losing competitive tenders despite strong project delivery.
The proposals were technically excellent but were structured around what the studio did rather than what the client needed to decide. The rewrite changed the framing: each proposal opened with the client outcome and worked backwards to the methodology.
Seabright Labs
Carnaxide, Oeiras • Launch sequence + 90-day content strategy
Launch sequence and content strategy for a Carnaxide life sciences SaaS startup communicating simultaneously to clinical and investor audiences.
The challenge was dual audience communication without diluting either message. The strategy separated the channels rather than trying to bridge them in the same content. Clinical content ran through the product newsletter; investor content ran through LinkedIn.