Proposals, case studies and LinkedIn content written for complex B2B sales cycles where multiple people read the same document at different times.
B2B copy has a different problem to B2C copy. It is not trying to reduce friction at a single moment; it is trying to persuade multiple stakeholders across a decision window that can last weeks. A proposal that works for the technical evaluator often fails with the CFO. A case study that resonates with the buyer may not address the concerns of the procurement team. We write B2B copy that anticipates the questions of each decision-maker in the room. Proposals are structured around client outcomes rather than agency capabilities. Case studies lead with the situation rather than the result.
What is included
- Proposal template (up to 2,000 words)
- Case study (up to 1,200 words)
- LinkedIn long-form post (up to 800 words)
- Audience and stakeholder analysis
- One revision round
- DOCX and PDF delivery
How it works
- 01 Stakeholder map and brief review
- 02 Framing and structure proposal
- 03 First draft
- 04 Revision round
- 05 Final delivery